Too little, too late: Malaysia Airlines apologizes for ‘bucket list’ stunt

by Brian Braiker
In an era when ill-timed or tone-deaf digital brand campaigns are launched just about daily, Malaysia Airlines has set a new low bar for bad taste. The beleaguered airline, which has lost two planes in recent months in disasters that have claimed 537 lives, on Monday announced a “My Ultimate Bucket List” campaign in which customers were asked to list the things they would like ...Read the full article