When it comes to brand building trust is ‘mission-critical’

by Cynthia Boris
In 2013 and 2014, Forrester asked consumers how they felt about 100 top brands. What they discovered was that consumers expect more of brands now than they did in the past. Top on their list of positive brand attributes? Trust. Not too surprising. Seems like every day there’s a news story about a security breech or misuse of personal data. But there’s more to trust than that.Read the full article