Where are Parents and Students Spending for Back to School and College in 2014?

by Douglas Karr
Back to School and Back to College events are a huge opportunity to drive a lot of sales via retail and ecommerce. It’s a great opportunity for marketers to schedule offers via online promotions and emails to parents, businesses and students preparing to return for the school year. Deloitte’s seventh annual Back-to-School Survey and its second annual Back-to-College Survey, c ...Read the full article