Adidas hosts first crowd-sourced fashion show at NYFW

by Tanya Dua
If you’re a teen, chances are you love spending hours curating your look — from your hair down to the shoes. Adidas’s NEO clothing line knows this and has taken things a step further, inviting its teen fans take this beauty ritual from their bedrooms to the stage through the world’s first tweet-powered digital fashion show.Read the full article

#NEOrunway with Selena Gomez: created by you

#NEOrunway is your show. You can control everything from the hair and make up, to looks that walk the runway and music that will be played. Head to our Twitter page at: to vote and be in with a chance of winning a thank you on Twitter from Selena Gomez herself! #NEOrunway is a show made by teens, for teens. Every important decision will be opened up to the NEO community on Twitter, allowing them to decide the hair, makeup, outfits and even the music. adidas NEO Label's global style ambassador, Selena Gomez, will be helping along the way and thanking those who get involved! The resulting show will go live on September 3rd 2014 in New York City. So make sure you follow and get involved: Twitter Instagram Facebook Tumblr