Art, Copy & Code: EA Sports “Madden GIFERATOR”

by Emily Wood
Bring on the heart-pounding highs and the gut-wrenching lows; the crazy rituals and the bitter rivalries. Football season is back! Whether you're a "12th Man" or wearing a cheesehead, chances are you’ll be watching the game with smartphone in hand. Eighty-four percent of us now watch TV while multi-tasking on other devices nearby. And today, the language of fan rivalries is a visual one.Read the full article


The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Our technology fuses live NFL data with Madden NFL 15 video game footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customizable GIFs football fans can hurl in the face of their rivals. Made with some friends at Google as part of the Art, Copy & Code series. To see more about this campaign, visit Song Track: "Citizen" by Ceremony