Branding & Conversion: Lessons From A Local Mechanic

by Jacob Mcmillen
At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s time we take a look at the bran ...Read the full article