Close Variants Come To Broad Match Modifier In Bing Ads

by Ginny Marvin
A couple of weeks ago, Bing Ads announced it is testing close variants keyword matching on exact and phrase match terms. Today, they added close variants for broad match modifier keywords in the U.S. Using close variants means that the search engine will trigger ads for search queries that contain grammatical variations of the keyword such as plurals, abbreviations, acronyms ...Read the full article