Ecommerce sites: Why You Can’t Ignore AdWords Shopping Campaigns

by Tara West
When Product Listing Ads (PLAs) first arrived on the AdWords PPC scene, many retailers were content with simply setting them up and letting them run. If this is still your outlook then it might be time to take a new approach because times are changing! Regular PLA campaigns are retiring and are being replaced by shiny new Shopping campaigns.Read the full article