Google AdWords’ New Callout Extensions Gives Advertisers More Promotional Room

by Ginny Marvin
Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their sites such as free shipping, sales, and other promotions. While many advertisers today use precious ad copy real estate to promote free shipping and sales, we’ll likely see advertisers adjust their ad copy as well as sitelink strategies with th ...Read the full article