How Brands and Bands Can Rock Out Without Selling Out

by Gabe Rosenberg
“Sellout.” An insult, a pejorative, a nail in the coffin, a death sentence for a band. The worst possible outcome for a band or artist. Why? Music, in the eyes of the record-buying public, is about being “real.” Money isn’t real. Money destroys the real, destroys the integrity, destroys the art. At least, that’s what consumers think—or what popular culture says consumers think.Read the full article

OK Go - Needing/Getting - Official Video

Buy the video on iTunes: Download this version of the song free at See more about the guitars at: The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps. For more information visit Director: Brian L. Perkins & Damian Kulash, Jr. Director of Photography: Yon Thomas Editor: Doug Walker Producer: Luke Ricci

Beck Reimagines David Bowie's "Sound and Vision"

Listen to Beck's performance with your headphones on for ideal sound, and check for the 360° Experience The Hello, Again performance started with an idea -- Beck would reimagine David Bowie's classic, "Sound and Vision." But it became more than another cover. It became an experience that presented a fresh take on the possibilities of the once familiar, for both the audience and the performers. In collaboration with Beck and a "band" of more than 160 diverse musicians, Director Chris Milk created a concert experience that was fully immersive for both the audience and the performers. By capturing the concert with 360-degree cameras and binaural microphones, online viewers will have the opportunity to experience the show from any and every seat in the house. Visit the 360° Experience at

OK Go - This Too Shall Pass - Rube Goldberg Machine - Official Video

From the OK Go album "Of the Blue Colour of the Sky" available at Director: James Frost, OK Go and Syyn Labs. Producer: Shirley Moyers. The official video for the recorded version of "This Too Shall Pass" off the album "Of the Blue Colour of the Sky". The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The "machine" was designed and built by the band, along with members of Syyn Labs ( ) over the course of several months. There is an in-depth behind-the-scenes look at the warehouse here: OK Go thanks State Farm for making this video possible.

OK Go - Here It Goes Again

Music video by OK Go performing Here It Goes Again (The Treadmill Video).