Inside Google’s real-time GIF campaign for Madden NFL 15

by Shareen Pathak
Imagine this: You’re watching the NFL opening game between the Green Bay Packers and the Seattle Seahawks, while also hanging out on Packers quarterback Aaron Rodgers throws a 40-yard pass. Seconds after the pass is completed, an ad for Madden NFL 15 pops up on Bleacher Report, featuring a video-game GIF of Rodgers doing a celebratory end zone dance.Read the full article

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