Jack Daniel’s Scours America’s Bars For #TalesOf Whiskey, Then Creates Multimedia Extravaganza

by Steve Hall
In line with its penchant for authenticity, Jack Daniels, working with Arnold Worldwide and MediaMonks, is out with a new campaign called The Few and Far Between. Its goal, as Arnold tells us, is to “celebrate the ‘fine establishments and questionable joints’ (and all points in between) around the country that have made Jack Daniel’s the American icon that it is.Read the full article

Jack Daniel's "The Few and Far Between" Trailer

Tales of mischief, revelry and whiskey from America’s truest bars.


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