Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting

by Matt Ackley
In 2013, Google released a research report on the customer path to purchase, showing how each channel played different roles at different times in taking the user from awareness, to consideration, to intent, and finally decision. Google’s research reinforced the fragmented and complex journey customers take, and it’s safe to say things haven’t gotten simpler since then.Read the full article