Tips For Tackling The Online-Offline Attribution Challenge

by Bill Dinan
Today’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd and Telmetrics’ U.S. Mobile Path-to-Purchase study, “mobile devices account for up to 64 percent of time spent online and 42 percent of mobile users consider mobile the most important resource in their purchase process.Read the full article