Two Brands Creating Kick Ass Content, And Why It Works

by Britt Klontz
As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of content that do not correspond to one another.Read the full article

Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl? For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at http://www.always.com/en-us/likeagirl.aspx Facebook - http://www.facebook.com/always Twitter - http://twitter.com/Always


Travelocity - Beach - TV Ad - Go & Smell the Roses

The Travelocity Roaming Gnome does a lovely interpretation of a mermaid while out smelling the roses on the beach. More Go & Smell the Roses: http://www.travelocity.com/goandsmelltheroses Travelocity on Facebook http://www.facebook.com/travelocity Follow us on Twitter @Travelocity: http://twitter.com/travelocity @RoamingGnome: http://twitter.com/roaminggnome Travelocity on Google + https://plus.google.com/u/0/+Travelocity/posts


Travelocity - Great Gnome Nabbing

He can't run. You can't hide. Eight years ago, the Roaming Gnome was nabbed from his tiny, dirt-filled garden by an unknown captor. He has been whisked around the globe on many exhilarating adventures and, as a result, his little pointy life has forever been changed. But now he's turning the tables. He is going to nab one lucky person from their boring surroundings and take them on the ultimate roam around the globe with all expenses paid courtesy of Travelocity and their travel partners. But first, he has to find the lucky someone.


Dallas, Texas | Quest for the Best Taco | Let's Roam

One of the most delicious ways to explore Dallas, Texas is through food! Roam with Courtney Scott on her quest for the best taco in Dallas, with stops at three local favorites: Fuel City Tacos, Good 2 Go Taco and Mia's Tex-Mex Restaurant! What's your favorite taqueria in the world? SUBSCRIBE: http://bit.ly/YcseYj New Episodes Every Wednesday at 11AM! Watch Let's Roam at http://travelocity.com/letsroamtv Tweet Courtney: http://twitter.com/courtscott Tweet Travelocity: http://twitter.com/travelocity