Why Paddy Power's marketing is all about mischief, PR and press coverage

by David Moth
Irish bookmaker Paddy Power thrives on its reputation as a controversial and, dare I say it, disruptive brand. The company's marketing strategy is built around headline-grabbing stunts that always sail close to the wind and occasionally verge on being a bit distasteful. To find out more about how these stunts are put together, I spoke to Paddy Power's mischief champion Harry Dromey.Read the full article