Winning Your Social Community: A Seattle Seahawks Case Study

by Lindzee Mccain
The Seattle Seahawks football team may have been focused on winning the game, but their social media strategy was all about the fans. According to the Seahawks’ Director of Digital Media, Kenton Olsen, this fan-centric approach was a necessary nod to the importance of the Twelves: Our fans are a huge part of the Seahawks’ success, so our strategy was centered around saluting ...Read the full article