Agile marketing? That would never work here

by Scott Brinker
I’m writing this in Frankfurt, where I was honored to be one of the keynote speakers at André Morys’ Conversion Summit, a yearly gathering of several hundred conversion optimization professionals in Germany. My topic was agile marketing, one of my favorite. Usually when I present on agile marketing, the audience splits between those who are intrigued by the concept and those ...Read the full article