The new iPhone will be announced next Tuesday with much fanfare and excitement. But that will pale in comparison to the amazement IKEA launched this week. In an hilariously tongue-in-cheek video, IKEA has dramatically re-introduced to a deeply digitally entrenched world something that “changes the way we live, a device so simple and intuitive using it feels almost familiar.Read the full article
Experience the power of a bookbook™
At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at http://IKEA.sg/bookbook (Singapore) or http://IKEA.my/bookbook (Malaysia). Available in the IKEA store from 8 Sept (Malaysia) and 18 Sept (Singapore).