Forget The New iPhone. IKEA Introduces The Most Amazing Device Ever

by Steve Hall
The new iPhone will be announced next Tuesday with much fanfare and excitement. But that will pale in comparison to the amazement IKEA launched this week. In an hilariously tongue-in-cheek video, IKEA has dramatically re-introduced to a deeply digitally entrenched world something that “changes the way we live, a device so simple and intuitive using it feels almost familiar.Read the full article

Experience the power of a bookbook™

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at http://IKEA.sg/bookbook (Singapore) or http://IKEA.my/bookbook (Malaysia). Available in the IKEA store from 8 Sept (Malaysia) and 18 Sept (Singapore).