How-to: Bulk-Update Sitelinks (and More) in the AdWords UI

by Sean Mcentee
For strong paid search campaigns, sitelinks are an absolute no-brainer. The lift they give already strong ads is proven, and they boast many other benefits: they take up more space, making your ad stand out over your competitors; the searcher can go directly to a more specific page if that was their intent; and you can add more than one link relevant to a keyword.Read the full article