The Boomers in 5 charts: Marketers, ignore them at their own risk

by Shareen Pathak
It can be argued that no other generation carries more historic cultural influence. There certainly hasn’t been a more written-about generation. And we’re not talking about millennials here. For all the ink spilled on Baby Boomers over the years, marketers consistently overlook the AARP set. They do so at their own peril.Read the full article