What’s A Good PPC Account Structure, Anyway?

by Sam Owen
When it comes to PPC account structure, it seems like everyone has a different approach. Even within our office, there’s disagreement about the best way to structure things. (Thankfully, no fist fights have broken out…yet.) Why is it that there doesn’t seem to be a unified theory of account structure? My take is that the “perfect” structure doesn’t really exist.Read the full article