Crucial elements for the placebo effect

by Seth Godin
Placebos, used ethically, are powerful tools. They can cure diseases, make food taste better and dramatically increase the perceived quality of art. They can improve the way teachers teach, students learn and we judge our own safety. Not all placebos work, and they don't function in all fields. Here are some things that successful placebos have in common: They do best when t ...Read the full article