6 Things I Wish I Knew Before Using Optimizely

Posted by tallen1985 Diving into Conversion Rate Optimization (CRO) for the first time can be a challenge. You are faced with a whole armoury of new tools, each containing a huge variety of features. Optimizely is one of those tools you will quickly encounter and through this post I'm going to cover 6 features I wish I had known from day one that have helped improve test perfo ...Read the full article

OptiCon 2014: Optimizing Your Optimization Strategy

Kyle Rush, Head of Optimization at Optimizely Benn Stancil, Co-Founder and Chief Analyst at Mode In this session Kyle Rush, Head of Optimization at Optimizely, and Benn Stancil, Co-Founder and Chief Analyst at Mode, discuss how to develop a strategy to get the most out of your test results. Kyle has conducted hundreds of experiments on web properties like Obama for America, Mozilla, and Optimizely, while Benn's expertise is drawn from experiences at Yammer, Microsoft, and data analysis in other fields. This combined knowledge serve as the basis for this session's discussion, which includes micro and macro strategy, what can be learned from experiment results, and suggestions for what you should test.