A new way to Benchmark your email marketing

by Jordie Van Rijn
If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand relationship based on mutual interest. The challenge is no longer just about matching message, timing and recipient, but also in presenting an – already in itself – appealing and attractive message.Read the full article