Bing Ads Launches Close Variants for Broad Match Modifiers

by Lisa Lacy
Bing Ads says it is launching close variants for broad match modifiers in the U.S. market to help advertisers maximize the impressions relevant to their modifiers. In other words, Bing says ads will now also be displayed when users have queries with minor grammatical variations of modifiers, such as plurals, abbreviations, acronyms, spacing, misspellings, accents, punctuatio ...Read the full article