BuzzFeed Believes These 2 Trends Will Drive the Future of Native Ads

by Amanda Walgrove
It’s no longer accurate to reduce BuzzFeed to a circus site of cat videos and listicles—and it hasn’t been for a while now. The Internet’s darling of viral content has been publishing hard-hitting reported news for years now, having built up an editorial team of over 200 journalists. What was the motivation behind this expansion? While it’s easy to say BuzzFeed wanted to grow i ...Read the full article

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