Drake Shake: The App Every Brand Should Copy

by Joe Lazauskas
“Utility and entertainment” may sound like weird surcharges on your hotel bill, but they’re also the primary two elements that brands are trying to provide with their content. Brands either want to help people do things—think of the IKEA app that virtually projects furniture into your home or Copyblogger’s excellent Authority seminars and webinars—or they want to entertain peo ...Read the full article