Forrester: Attribution Still Holding Back Spending in Mobile Advertising

by Rebecca Borison
The opportunities in mobile and cross-channel advertising are growing by the minute, but one big obstacle is holding back this growth — attribution. According to a report from 4INFO, Acxiom, and Forrester Consulting, only 13 percent of marketers feel very confident in their ability to measure cross-channel, and only 18 percent of marketers say they are very confident in their ...Read the full article