Four reasons to admire the #LidlSurprises campaign

by David Moth
Earlier this month Lidl unveiled its new £20m brand campaign aimed at altering the public’s perception of its products. It marks a step change in the company’s marketing strategy, as it had previously relied on door drops and leafleting to get across its price message. Lidl will now focus on TV ads and social as a way of communicating with its customers.Read the full article

60- The Little Market