Google Begins To Roll Out New Ad Extensions: Callout Extensions

Callouts are a new way to show additional text that emphasizes valuable information in your search ads. They were first introduced in early September to a small population of AdWords users, but they will be available to everyone within the next few weeks. This is an example of what they look like in an ad: Benefits of Callout Extensions Not clickable These callout ext ...Read the full article

Insights on the AdWords Auction

Hal Varian, Google's chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He also provides insight into the key components of ad rank: bid, quality and formats, and the way all of this works together to determine your ad's position and cost.