Red Bull vs GoPro: taking content marketing to the extreme

by Christopher Ratcliff
It’s the big one. The bout to beat them all: ‘The Rumble in the Jungle’. ‘The Thrilla in Manila’. ‘The Brawl for it All’… These will all seem like mere ‘Fisticuffs in Magaluf’ when this contest is over. In the red corner, unsurprisingly… Red Bull, with its commitment to broadcasting the most extreme of escapades to a worldwide audience, including a whopping 3.Read the full article

Red Bull Stratos CGI - The Official Findings

Check out the CGI clip for Felix Baumgartner's World Record Supersonic Freefall. Baumgartner reached an estimated speed of 1,357.6 km/h or 843.6 mph(Mach 1.25) jumping from the stratosphere, which when certified will make him the first man to break the speed of sound in freefall and set several other records while delivering valuable data for future space exploration. Watch the Highlight Clip: http://youtu.be/FHtvDA0W34I http://www.redbullstratos.com _____________________________________________________ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and YouTube exclusive series, prepare for your "stoke factor" to be at an all time high. Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://www.youtube.com/subscription_center?add_user=redbull


GoPro HD: Skateboard Big Air with Andy Mac - X Games 16

Shot 100% on the HD HERO® camera from http://GoPro.com. X Games Seventeen is finally here! Join GoPro sponsored athlete Andy Mac during a practice run on the mega ramp from last year's event, and be sure to tune in to X Games 17 on ESPN starting today! http://www.xgames.com For more on Andy Macdonald visit: http://www.andymacdonald.com/ http://www.facebook.com/pages/Andy-Macdonald/113910718678409 https://twitter.com/#!/andymacdonald 3:00-4:30 PM BMX Freestyle Park Elimination ESPN3.com 5:30-7:00 PM Skateboard Park Elimination ESPN3.com 7:00-8:00 PM Moto X Step Up ESPN | ESPN 3D | ESPN3.com 8:00-9:15 PM Skateboard Park ESPN | ESPN3.com 8:45-9:00 PM Moto X Best Whip ESPN | ESPN 3D | ESPN3.com 9:15-10:00 PM Moto X Best Trick ESPN | ESPN 3D | ESPN3.com 10:00-11:00 PM BMX Freestyle Big Air ESPN | ESPN 3D | ESPN3.com


GoPro: Moto BASE Jump

Most people BASE jump off tall building or cliffs. But moto rider Brad O'Neal has been imagining something entirely different since he was 12 years old. Watch the dream come to life. For more check out: http://weliveunbound.com Shot 100% on the HD HERO® cameras from http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ Music Courtesy of ExtremeMusic http://www.extrememusic.com


GoPro: Black Lips Stage Dive at SXSW

Shot 100% on the HD HERO3+® camera from http://GoPro.com. Cole Alexander, king of the stage and the universe, takes you on a ride to the grimy depths of the pit. What's it feel like to rock as hard as Cole? Find out - come with. http://black-lips.com/ Special Thanks to Thrasher Mag


GoPro: Fireman Saves Kitten

Shot 100% on the HD HERO3® camera from http://GoPro.com. Fireman Cory Kalanick rescues an unconscious kitten from a burning house filled with smoke. Music Dexter Britain "Perfect Moment" http://dexterbritain.bandcamp.com/ Original video here: http://goo.gl/Eyv8Y


Camera falls from airplane and lands in pig pen--MUST WATCH END!!

Camera falls from a sky diving airplane and lands on my property in my pig pen. I found the camera 8 months later and viewed this video. For licensing/usage please contact: licensing@jukinmedia.com


GoPro HERO3: Almost as Epic as the HERO3+

Shot 100% on the new HERO3® camera from http://GoPro.com. Capture and share your life's most meaningful experiences with the HERO3+ Black Edition. 20% smaller and lighter than its best-selling predecessor, it delivers improved image quality and powerful new features geared for versatility and convenience. SuperView™ is a new video mode that captures the world's most immersive wide angle perspective, while Auto Low Light mode intelligently adjusts frame rate for stunning low-light performance. Combined with 30% longer battery life, faster built-in Wi-Fi and a sharper lens, the HERO3+ Black Edition is the most advanced GoPro yet. Sit back and enjoy the HERO3: Black Edition in all its glory. #GoPro FEATURED ATHLETES (in element, location & order of appearance) SNOW: (Mt. Cook, New Zealand) Tom Wallisch Eric Willett Julia Mancuso SKI BASE JUMP: (Earnslaw Burn, New Zealand) JT Holmes SURF: (Tahiti, French Polynesia) Kelly Slater Anthony Walsh Manoa Drollet DIVE: (Vava'u, Tonga) Mandy Rae Krack Erin Magee Ashleigh Baird MTB: (Queenstown, New Zealand and Squamish, BC, Canada) Aaron Chase Mike Montgomery Kelly McGarry Brett Tippie KAYAK: (Turangi, Taupo, Aratiatia, Whangarei, and Maruia in New Zealand) Ben Brown Rush Sturges MOTO: (San Francisco, CA) James Rispoli Josh Herrin Jake Ellington AEROBATIC PILOT: (Queenstown, New Zealand) Chuck Berry MUSIC: OVERWERK - "Daybreak" (GoPro HERO3 Edit) From the upcoming EP "After Hours" Download the song FREE here: http://on.fb.me/SZlDsY SPECIAL THANKS! DIVE: Kirk Krack - Performance Freediving http://www.performancefreediving.com Dolphin Pacific http://www.dolphinpacificdiving.com/ Riffe http://www.speargun.com Aqua Lung http://www.aqualung.com Suunto http://www.suunto.com Andy Casagrande http://abc4explore.com/ SNOW: MAP Productions Ltd http://mapproductions.co.nz/welcome/ The Northface http://www.thenorthface.com Heliworks Helicopters http://www.heliworks.co.nz/ KAYAK: Ngati Tuwharetoa Te Runanganui o Ngati Hikairo ki Tongariro SURF: The Drollet Family http://matarai.com/ Todd Glaser http://www.tglaser.com/