Stop Focusing on Lead Quantity to Grow your Business

by Bridget Flanagan
As marketers we know generating leads is a big component indicating success. When it all comes down to it, the content we create is to grow an audience of potential customers. We love seeing the numbers of leads grow. We set goals and aim high. Bosses love seeing a 100x growth on lead count. And why wouldn’t they? More leads means more potential sales.Read the full article