Why IMAX is launching a rebranding effort in print

by Tanya Dua
Take a look at the New York Times or the Los Angeles Times from Friday, and you’re going to be greeted with a full-sized, two-page ad for IMAX featuring a pixelated animated image of Tom Hanks from the film “Forrest Gump”: The spread is part of a new campaign — the largest yet by the company — to market IMAX as its own brand.Read the full article

Forrest Gump IMAX® Featurette

Hear what director Robert Zemeckis has to say about his award-winning masterpiece returning to the big screen in IMAX! For more info. visit https://www.imax.com/movies/m/forrest-gump-the-imax-experience/