Answer These 5 Questions to Tell a Better Story

by Erin Feldman
Stories are the bread and butter of the PR world. They’re what get accepted at guest publications, and they’re what pique people’s interest. That is, they generate media coverage and brand awareness and engagement. Telling a better story does mean revisiting the traditional story arc, but it also means writing for relevancy, clarity and cohesiveness, and emotion. 1.Read the full article