Can video ads work on audio-centric Spotify?

by Eric Blattberg
A music-streaming site is probably the last place you’d expect to encounter a video ad. But that’s not stopping Spotify from getting in on the game. The music-streaming giant announced two new video ad products Monday: “sponsored sessions,” an opt-in offering that enables Spotify’s mobile listeners to play a branded video for 30 minutes of ad-free listening, and “video takeove ...Read the full article