Data Alone Won’t Guarantee Better Marketing Decisions

by Kaan Turnali
If we have the data we need, why is it that it can’t lead to better business decisions? I was often asked this question in the business intelligence (BI) course I taught for a doctorate program—especially by those candidates with a marketing or finance background. The concept of “better-informed” decisions is distinctly different than the concept of “better” decisions in business.Read the full article