Google Brings PLAs To Third-Party Sites Like Walmart.com

by Ginny Marvin
Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and ecommerce sites another way to monetize site traffic while expanding the reach of advertisers’ PLAs.Read the full article