How To Set A PPC Budget

by Robert Brady
Build Your Budget by eric731 This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test and figure out how much comes out for every $1 we put in? Prospective Customer: Hmm.Read the full article