How @Replies Factor into @TacoBell’s Social Strategy

by Michael Thomason
Keeping an audience engaged is as integral to a successful social media strategy as growing the size of your audience. Taco Bell is an expert at keeping its finger on the pulse of its audience. Excluding @replies, Taco Bell averaged almost 1,300 engagements per Tweet in August, 2014. Over two-thirds of that engagement came from follower Retweets.Read the full article