Integrating Google Analytics & HubSpot

by Michael Wiegand
Google brought Universal Analytics (UA) out of beta earlier this year in April. It’s ushered in an exciting new era where integration with Customer Relationship Management (CRM) systems is possible. That kind of integration is the holy grail of web analytics — truly closed-loop reporting, from the time a visitor first hits your website, to when they become a lead and, ultimate ...Read the full article