Navigating Facebook to get Better Engagement Without Buying an Ad | Adventures in Visibility with Amy Porterfield

by Denise Wakeman
Facebook is the social networking behemoth and regardless of how you feel about the platform, you can’t ignore it. If your audience hangs out on Facebook, then it’s a good idea to spend some time there connecting and engaging before you ask for a sale. It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying.Read the full article

Adventures in Visibility | Navigating Facebook to get Better Engagement Without Buying an Ad

http://AdventuresInVisibility.com | Navigating Facebook to get Better Engagement Without Buying an Ad* with special guest Amy Porterfield If your audience hangs out on Facebook, then it's a good idea to spend some time there connecting and engaging before you ask for a sale. It's a well known fact that organic reach on Facebook has declined significantly. It's frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase engagement. I've invited Amy Porterfield to join me on Adventures in Visibility to share tips that work and won't cost you a dime. Amy and I discuss: - How to increase your visibility on Facebook (without investing in ads) - What works NOW to encourage engagement on your content - The features of an action-worthy post - Recent Facebook news: click baiting and the end of like-gating Timestamps: 0:05 Exploring Facebook with Amy Portefield 0:35 Adventures in Visibility now available as a podcast 1:11 If you're doing business on the web, your customers are on Facebook 1:36 Introduce Facebook pro Amy Porterfield 2:58 How this Hangout came to be 3:32 Shout out to Mia Voss and Leila Martin 3:58 Organic reach dropping on Facebook 4:06 6% of content you post on Facebook page gets seen in the newsfeed 4:48 What do we need to do BEFORE we pay for ads? 5:06 What does engagement mean in Facebook terms 5:18 Clicks Like, comment, share, or click a link in your post 5:47 Is there a hierarchy in engagement 6:18 You really want comments 6:32 Sharing is the highest form of flattery according to Guy Kawasaki 6:53 How do we get people to comment? 7:03 Create action worthy posts 7:43 After getting 500 fans, then focus on engagement 8:45 You've got to know your audience 9:15 What's an "action worthy" post 11:58 We all want to connect on a personal level, even on a business page 12:42 The more engagement you get the more people see your content 12.57 Add more human connection to your daily Facebook posts 14:13 Profile vs. Page engagement 14:53 Post on both 15:23 Mix personal and business on both 15:51 Denise shares experience to getting engagement to Page via email 17:53 Try Amy's hot tip and let us know how it works for you 18:33 What is like-gating and why is it no longer available? 19:29 Facebook wants to boost the quality of the social network 20:01 A like is less valuable than an email address 20:28 Focus on leads instead of likes 21:40 Comment from Melita 22:03 Shoutout to Lisa Hovnanian 22:34 What is click bait? 24:00 Don't directly bait people to click or like (don't say click here) 25:09 Question from Laura Williams - how to find people in your niche? 25:28 Amy recommends Graph Seach 26:27 Shoutout to Jon Loomer for his great article on how to use Graph Search 28:49 Question from Phyllis Khare 29:44 Shoutout to Shannon Hernandez 30:01 One more way to get comments and likes... 31:07 What's best content to advertise? 31:27 Use ads to turn Facebook user into a lead 32:49 What's Amy's most memorable Adventure? 33:12 Amy's biggest adventure started on the day she left her corporate job with Tony Robbins 34:20 Where to find Amy Porterfield 34:50 Amy is convinced that Google Hangouts are worth doing! Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and the creator and host of the popular podcast, Online Marketing Made Easy. Amy has worked with mega brands such as Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins, where for 6 years she oversaw his content development team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses across industries how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers. Connect with Amy: http://www.AmyPorterfield.com. https://www.facebook.com/AmyPorterfield https://twitter.com/AmyPorterfield Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com #AiV #HOA #denisewakeman #AmyPorterfield #Facebook #AdventuresInVisibility #visibilitytip #FacebookMarketing #engagement