Pinterest’s Plan to Win Over Small Businesses

by Steven Jacobs
In a social media market whose doors seem to be closing, the four year-old Pinterest has managed to succeed where many others — from Path to Google — have failed. Now, the company, which raised another $200 million this spring, is faced with an equally daunting challenge: building a business. In May, Pinterest launched its first paid advertising campaigns, working with Kraft, ...Read the full article