Retailer Re-Invents Coupon With Stop-Motion Instagram Videos

by Steve Hall
Here’s a quick yet ingenious use of Instagram by a marketer. Working with Forsman & Bodenfors (of Cannes Lions-winning Jean Claude Van Damme Volvo fame), Swedish department store Åhléns uploaded three stop-motion videos featuring products such as furniture, clothes, etc. to their Instagram account.Read the full article

Åhlens - Shot It Got It CASE