Spotify To Run Video Ads in Exchange for 30 Mins of Free Music

by David Holland
Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. The advertising spots will be offered to a limited number of brands such as Coca-Cola, Ford, McDonald's and Universal Pictures for the global trial, with Kraft Foods, Target and Wells Fargo taking up the US only market test.Read the full article