Study: Facebook ads outpacing organic for conversions

by Justin Lafferty
As more companies realize that advertising on Facebook is a necessity to reach fans and customers, a new study shows that ads play a huge role in gaining conversions through the social network. The study, done by AOL Networks and Convertro, spans 500 million clicks, 15 million conversions and 3 billion impressions — more than $1 billion of attributed revenue during Q1.Read the full article