Top 12 Mistakes Companies Make When Thinking About PPC

by Andrew Jung
This post was originally posted on 1/13/2009. Updated on 9/9/2014. It's amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns you can find on major search engines without even really looking for them. It's obvious why Google runs those free AdWords credit promotions for new users; if you don't know what you're doing, that money goes pretty quickly.Read the full article