What is the single customer view and why do you need it?

by Christopher Ratcliff
In which I try to explain a seemingly complicated marketing term in the clearest language possible. I ran a rudimentary Google search to see what was out there, and of course the Wikipedia entry is the first result. Now don’t balk at this, in a rare moment for this series of beginner’s guides, I’m going to copy exactly what the Wikipedia page for ‘single customer view’ says… ...Read the full article