Why Anti-Buyer Personas are Essential to Content Marketing Success

by Marcus Sheridan
When it comes to content marketing, there are few subjects more talked about these days than that of “Buyer Personas.” You can read all about them on the Content Marketing Institute blog. And the HubSpot blog. Or just about any other marketing blog for that matter. But I get it—you better know who it is you’re actually trying to communicate with (who they are, what they car ...Read the full article