WPP touts its journalism cred in battle for branded content

by Chris Smith
Marketers’ appetite for content has helped convince publishers to create sponsored content in their newsrooms. But, increasingly, PR agencies are fighting back for ownership of this space. In order to take on the threat posed by publishers’ branded-content studios, WPP’s SJR Group, part of Hills + Knowlton Strategies, is emphasizing its journalistic credentials to marketers and ...Read the full article